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Carclasse and Gallery Unite the Sophistication and Exclusivity of Mercedes-Benz in Vasco Vieira’s Documentary

Updated: Oct 31


Automotive Design and Architecture: A Reflection of Commitment to Innovation and Excellence
Automotive Design and Architecture: A Reflection of Commitment to Innovation and Excellence

Gallery, the official producer of the documentary The Perfect Collection, is pleased to announce Mercedes-Benz, through Carclasse, as the main sponsor of this innovative project. The documentary, which highlights the brilliant career of Portuguese architect Vasco Vieira, focusing on his sophisticated lifestyle, will be enhanced by the presence of two exclusive Mercedes-Benz models represented by Carclasse, through a luxury positioning with a focus on supporting and promoting culture. These vehicles, in addition to perfectly harmonizing with the setting, have captivated the admiration of the architect himself.


The film industry has proven to be a powerful medium for brands to showcase their products and services in an integrated, natural, and non-intrusive way, creating an emotional connection with the target audience. In this context, Gallery will provide Carclasse with exclusive audiovisual material, consisting of photos and videos that humanize the brand’s products and organically integrate them into a new narrative context. This immersive content will be carefully produced to create a unique cinematic digital archive, showcasing the vehicles in settings that highlight their sophistication and connection with the world of design and architecture.



Production of an Exclusive Cinematic Archive for the Brand
Production of an Exclusive Cinematic Archive for the Brand

This partnership with Carclasse symbolizes the perfect union between two fields that walk hand in hand: automotive design and architecture, reflecting the commitment of both to innovation and excellence. For Gallery, it is a privilege to integrate these vehicles into the visual universe of The Perfect Collection, allowing viewers to experience a complete journey that exalts the best of luxury and creativity.



Natasha, Vasco’s daughter, in a scene from the documentary
Natasha, Vasco’s daughter, in a scene from the documentary
“For me, the Carclasse vehicle represents more than just luxury and innovation; it perfectly complements my style and design vision. The attention to detail, elegance, and functionality I find in the brand’s vehicles are in total harmony with what I seek in my architectural creations. It’s a natural combination that reflects the balance between form and function. That’s why I became interested in acquiring the vehicle used in the filming to accompany me in my daily life.” – Vasco Vieira


Vasco Vieira driving in a scene from his documentary
Vasco Vieira driving in a scene from his documentary

The vehicles featured in the documentary are the Mercedes AMG EQE 43 4MATIC SUV in black and the Mercedes AMG CLA 45 SB in gray mountain. One of these models was dedicated to assisting with the transport of the crew throughout the filming. The vehicle accompanied the team during all stages of production, providing a smooth and efficient experience. Gabriel Alves, content director of the series, comments: “I am very grateful to Mercedes-Benz and Carclasse for this partnership. The car provided for the production was essential for our transportation during filming. It was a unique experience, and this collaboration reflected in the way we used the car during the shoots.”



Product Placement Undergoes a Careful Development Process
Product Placement Undergoes a Careful Development Process

Thus, product placement undergoes a careful development process, both in the script and in the composition of scenes, being treated as an integral part of the documentary's content. Instead of being perceived as a mere commercial insertion, it transforms into a scene that makes editorial sense and creates an authentic connection with the audience, subverting the traditional logic of advertising. This approach demonstrates how this type of action can enrich brand communication in a landscape where consumers are increasingly resistant to conventional marketing.




We are excited to share this journey and deliver to Carclasse and the audience a visual content that transcends the traditional concept of product, elevating the brand to a new narrative and artistic level.





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